Enter freely. Go safely. And leave something of the happiness you bring.

We love being outside—hiking, camping, exploring new trails. It’s where we feel most alive. But we’ve always struggled to find high-performance outdoor gear that we actually want to wear. As Wednesday Addams says, “I’ll stop wearing black when they make a darker color.” Most outdoor apparel leans toward earth tones or neon color blocking—and we’ve never quite seen ourselves in khaki.

We’ve dreamed of gear in deeper palettes and more whimsical silhouettes—pieces that feel like us. Not just black cotton T-shirts, but technical fabrics that hold up to the wild and still look great when you grab a drink after a long hike.

That’s why we’re building Wildermoth.

We’re starting with one product: a functional outdoor hat with a darker aesthetic—designed for those who dare. Built for weather, for wandering, and for those of us who’ve never seen ourselves in the usual racks. We’re calling all granola goths, forest witches, dark academics, and anyone else who wants to feel at home in nature as themselves.