What Is Granola Goth, Anyway?
If you’ve ever brewed your tea over a camp stove in the fog, hiked in head-to-toe black, or packed both a tarot deck and a field guide to wildflowers—you might already be granola goth. At Wildermoth, we live at the intersection of spooky and feral, cozy and cryptic. We’ve been calling it “granola goth” for a while now, and it turns out we’re not alone. So let’s break it down.
Granola + Goth = Trail Magic.
Granola goth is what happens when the outdoorsy earth-tone world of the “granola girl” collides with the inky, moodier spirit of goth aesthetics. It’s for people who crave nature and shadow, who feel at home both in a mossy meadow and under a stormy sky. It’s part style, part attitude, part refusal to blend into the outdoor industry’s status quo.
✨ Key Elements of Granola Goth Style:
🖤 Dark palettes meet performance: Think soft, well-loved fabrics—like wool and fleece— and performance fabrics like rip stop nylon but in shades of black, charcoal, and forest green. We’re talking oversized flannels layered with moon-phase pins. Black hiking boots streaked with trail dust. Unique silhouettes that hold secrets. Taking outdoor staples and adding strange magic.
🌲 A love for the land—just... make it goth: You might forage for mushrooms while wearing black nail polish. You compost your snacks and leave no trace, but your trail name is probably something like “Nightshade” or “Raven.” Sustainability matters to you. So does looking just a little haunted.
🔮 Goth girl goes glamping (but make it real): It’s not about vampire cloaks on the trail (unless that’s your thing). It’s about letting your aesthetic follow you into the woods instead of leaving it behind. A slouchy point on a weatherproof hat. Comfy black socks with spooky prints. Witch energy in hiking boots.
🌘 Low-maintenance, high-mystique: Granola goth isn’t fussy. You can’t be when you’re carrying everything you need on your back. But you still want to feel like yourself when you show up in wild spaces. No contour required—just a backpack, a good playlist, and a pack of dark cocoa granola.
Why It Matters: The outdoor world has long been full of useful gear—and surprisingly little self-expression. For a lot of us, the standard issue looks (earth-tone zip-ups, neon fleeces, khaki everything) don’t reflect who we are. They ask us to blend in when we’ve spent our whole lives trying to stand out. Granola goth is about reclaiming space in nature for people who’ve never felt quite at home in performance vests and camel-colored hiking pants. It says: You can love the woods and still be weird. You can be rugged and romantic. You can wear black and know the phases of the moon. You belong here, just as you are.
This Is Why We’re Building Wildermoth: At Wildermoth, we’re not just making gear. We’re making space—for the strange, the soulful, the stylish, and the sincere. We believe outdoor apparel should perform and express. It should be durable, breathable, water-resistant—and totally you. So whether you’re a ghost on the trail, a moss witch in mourningwear, or just someone who’s tired of trying to look “normal” in the woods...