What Is Granola Goth? Dark Aesthetic Outdoor Clothing and Gear

If you’ve ever hiked in head-to-toe black, brewed tea over a camp stove in the fog, or packed both a field guide and a deck of tarot cards, you might already be granola goth.

Granola goth is what happens when the inky, moody spirit of goth style collides with the practical, weather-ready world of outdoor gear. It’s for people who crave both the deep woods and the dark aesthetic, who feel just as at home in a mossy meadow as they do under a stormy sky.

The outdoor industry has plenty of functional gear, but little space for self-expression outside its usual palette of khaki, neon, and safe earth tones. Granola goth steps outside that box. It’s black hiking boots dusted with trail dirt. It’s performance fabrics in deep, shadowed colors. It’s unusual outdoor clothing and gear that feels like you, not like a uniform.

Being granola goth isn’t about blending in. It’s about carrying your style into the wild and letting it adapt to the terrain. You belong in the forest exactly as you are, whether your pack is filled with climbing ropes or candles, maps or myths.

At Wildermoth, we create outdoor gear and apparel that performs in the elements and feels true to your aesthetic. If you’ve been searching for darker, alternative outdoorsy clothes and gear, you’ve found your place.

If you’re curious about how we bring the granola goth spirit to life in our designs, check out What Makes Gear Good? for our take on outdoor clothing that performs and still feels like you.

You can also read Why We’re Creating Wildermoth to learn the story behind the brand and why we’re building something different for the outdoors.

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