The Story Behind Wildermoth’s First Merino Wool Hiking Socks

The idea for Wildermoth socks started a year ago in Salem, MA during a cold, rainy day.

I spent most of the trip walking. Through graveyards. Into bookstores. Around old neighborhoods soaked in fog and sea air. We were outside constantly, moving between chilly rain and overheated coffee shops all day long.

Before the trip, I had packed a pair of merino wool hiking socks to wear with my Dr. Martens. I had heard people rave about merino wool for hiking and travel, but honestly did not expect socks to make much of a difference.

They did.

My feet stayed comfortable the entire trip. Never too cold outside. Never too hot indoors. Even after long days walking through rain and uneven streets, my feet barely hurt. At one point my family was talking about how tired and sore their feet were, and I realized I had almost forgotten mine existed.

The merino wool was doing exactly what good outdoor gear is supposed to do. Quietly solving problems in the background.

The only issue was that I hated how the socks looked.

Every merino hiking sock I could find felt aggressively sporty or covered in bright colors that did not feel like me at all. I kept folding them down into my boots to hide them. I started searching online for darker merino wool hiking socks and realized there were surprisingly few options for people who wanted outdoor gear with a different aesthetic.

That feeling became part of the foundation for Wildermoth.

I love being outside. Hiking, camping, wandering around strange little towns, sitting quietly in the woods. But so much outdoor gear feels disconnected from the people actually wearing it. It often feels like you have to choose between performance and personality.

I wanted both.

So about a year later, the first Wildermoth Originals are finally here.

Ghost Camo

Traditional camouflage is designed to help something disappear into the natural world. Ghosts do basically the opposite. Tiny white specters drifting through a camouflage pattern felt weird enough to work.

They somehow stand out and blend in at the same time, which honestly feels very on brand for Wildermoth.

These feel especially fitting heading into Summerween season.

Black Bramble

Black Bramble leans more romantic and folklore-inspired.

For centuries, brambles were planted around homes, windows, and churches as a form of protection. Thick thorned vines became living barriers meant to keep unwanted things out.

This pattern pulls from that idea while still feeling wearable enough for everyday life. A little gothic. A little overgrown. Something that feels equally at home on a hiking trail or at a metal show.

Both sock designs are made in the USA from a merino wool blend designed for real time outside. Cool mornings. Long walks. Rainy weather. Campfires. Wandering around places that feel slightly haunted.

Outdoor gear, but make it weird.