Urban Native Era is a 100% Indigenous-owned brand using design to spark conversation and awareness. The phrase “You Are On Native Land” is not a trend or an aesthetic. It's a reminder that the land we hike on, build on, and call home has history.
The ribbed beanie is simple. Timeless, black, and easy to wear with anything from trail layers to your everyday clothes. It is intended to start dialogue, especially within non-Indigenous communities, and to invite awareness rather than silence.
We chose to carry this piece because Wildermoth is about alternative outdoor culture, and part of building something differently means being conscious of where we stand.
Please take a moment to read Urban Native Era’s FAQ to better understand the intention behind the phrase and the impact of your purchase.
This item comes to us from a trusted associate in the field and ships directly from their location. Same weird standards, separate package.
